Segmented, timed campaigns instead of one-off blasts nobody reads.
Most local businesses are sitting on hundreds of past customers and never contact them again. We turn that list into a system that brings people back — automatically, on a schedule, without you writing a word.
Book a free 15-min callThat's the honest version we hear on most calls. A blast goes out before a slow month. Maybe a holiday promo. It goes to everyone — the customer from last week and the one from three years ago get the identical message, so neither one feels like it was meant for them.
Then it lands in Promotions, or worse, in spam — because the sending domain was never authenticated and the mail provider has no reason to trust it. Nobody opens it. The conclusion becomes "email doesn't work for our business," and the list goes quiet for another year.
Email works fine. Blasting a cold, unsegmented list from an unauthenticated domain doesn't.
SPF, DKIM, and DMARC records configured properly on your own domain, so mail providers can verify your email is really from you. This is the step almost everyone skips, and it's the reason their email lands in spam.
New leads, active customers, and people who've gone quiet are not the same audience and shouldn't get the same message. We split them so each group gets something that actually applies to them.
New lead gets a welcome series. Booked customer gets reminders. Past customer gets a reason to come back at the right interval for your business — seasonal, monthly, whatever fits.
Someone fills out your form at 11pm and the sequence starts immediately. You see the bookings and replies land. No sending, no scheduling, no remembering.
An honest note on timing. A brand-new sending domain has no reputation with Gmail, Outlook, or iCloud, and providers are cautious with unfamiliar senders. Real inbox performance takes a few weeks of steady, engaged sending to build — there is no way to buy your way past it. We set the authentication up correctly from day one and start at low volume on purpose. Anyone promising you instant inbox placement on a new domain is guessing.
No — but it changes the order of work. We start by capturing one: forms on your site, booking confirmations, and past customer records out of whatever you're using now. Most businesses find they have more contacts than they thought, sitting in a phone, a spreadsheet, and an invoicing tool.
Not if it's done right. We authenticate your domain, send to people who actually gave you their address, keep unsubscribes clean, and start at low volume. The businesses that get burned are the ones buying lists and blasting them.
We do. You review before anything goes out, and you can change any of it. We'd rather write a first draft you edit than hand you a blank template.
Yes. The automated sequences run in the background, and you can send a manual campaign any time — announcement, weather closure, last-minute opening.
Mailchimp is a tool you still have to operate. This is the tool plus the setup, the segmentation, the sequences, and the domain authentication — done for you, on the same platform as your calls, texts, and booking, so a lead isn't split across four systems.
No pitch deck. We ask what you've got, tell you what we'd do with it, and you decide.
Book a free 15-min call